AdTech consolidation at scale. Novacap acquires Integral Ad Science for US$1.9B

With this buyout, IAS returns to private ownership just four years after its IPO. This move is more than a financial transaction, it highlights where the AdTech market is heading:

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗳𝗼𝗿 𝗡𝗼𝘃𝗮𝗰𝗮𝗽: Entry into a global leader for ad verification, fraud detection, and measurement. Following its acquisition of Cadent (a Connected TV advertising platform) and AdTheorent (an AI-first predictive advertising company), Novacap continues to build a powerful AdTech portfolio.

𝗦𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝗰𝗲 𝗳𝗼𝗿 𝗜𝗔𝗦: Greater flexibility to accelerate innovation (especially in AI) without the pressure of quarterly earnings. Growth and product development take center stage.

This acquisition is not just a bet on consolidation it’s a bet on how AI will transform the future of advertising. IAS now has the chance to reinvent itself!

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