polarisfactor – Digital Architects

polarisfactor is a boutique consulting firm. Advertising Technology is our focus.

Our clients include technology companies (AdTech, MarTech), ad & subscription-based platforms (publishing houses, casual gaming apps, streaming services, digital entertainment, telcos, broadcasters), and private equity firms (buy & build strategy).

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Who we work with
Advisory Focus

Technology Companies (AdTech & MarTech)

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Solution architecture, product & project management, fractional leadership, and go-to-market across DACH and Europe.

Ad & Subscription-Based Platforms

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Publishing houses, casual gaming apps, streaming services (CTV), digital entertainment, telcos, and broadcasters.

Private Equity & Corporate M&A

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Buy-and-build strategy, target identification, commercial & technical due diligence, and post-merger integration.

How we support our clients.

From custom AdTech architecture and fractional leadership to monetization, go-to-market, and M&A due diligence—we work hands-on with your team.

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Technology Consulting & Architecture

Custom AdTech and MarTech stacks, platform integration, API management, and scalable solution architecture.

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Fractional Leadership & Interim Management

Experienced C-level and VP-level interim leadership to build new business units, guide product & commercial teams, and drive transitions.

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Next-Generation Ad Monetization

Yield optimization, header bidding, AI-driven and cookieless advertising strategies, commerce media, and user acquisition.

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Product & Project Management

Full product lifecycle management, technical project execution, and agile process optimization across cross-functional teams.

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Go-to-Market Services

Market analysis, product positioning, and tailored go-to-market strategies for DACH and European market entry.

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M&A & Due Diligence Services

Target identification, commercial, product, and technical due diligence, and post-merger integration in AdTech and MarTech.

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Recent developments in AdTech, CTV, and Retail Media.

Alongside our advisory work, we build Polaris7—our research platform tracking companies, products, and market movements across the digital advertising ecosystem.

Visit polaris7.ioAll signals
4 Nov 2026

Criteo Expands Performance CTV Tools Globally

French ad tech company Criteo announced the expansion of its performance connected TV (CTV) capabilities beyond the US, with launches planned in Brazil and Mexico by the end of 2025, and in the UK, France, Germany, Italy, Spain, Australia, Canada, and other unnamed markets in 2027. The tools leverage Criteo's commerce media data, including real-time deterministic signals from over $1 trillion in annual transactions, 740 million daily active users, and five billion SKUs, combined with a household graph to tie purchases to CTV impressions.

Read signal summaryvia VideoWeek
4 Nov 2026

Advertisers Seek Clarity on DoorDash-Instacart Deal Implications

DoorDash's planned $17 billion acquisition of Instacart, announced nearly a week ago, has media buyers questioning the impact on retail media costs, data integration, and measurement. While the deal is not expected to close until late 2027 or early 2028 and faces FTC antitrust review, advertisers are already considering the potential scale and data advantages of the combined delivery platforms.

Read signal summaryvia Digiday
View all market signal analyses →More research on polaris7.io

The Commerce CTV & Shoppable Ads Playbook.

Connected TV is growing from a pure reach medium into a measurable performance and commerce channel. Our 60-page guide looks at how broadcasters, streaming platforms, and brands connect CTV with retail media and interactive formats.

Download Free Playbook
Commerce CTV Playbook

Leadership & Expertise.

polarisfactor is led by Marco Klimkeit and Ghanem Awn. With more than 20 years of experience in building and scaling AdTech and MarTech companies—including founding and scaling Yieldlab into one of Europe’s leading SSP platforms—we combine deep market insight with hands-on execution.

Marco Klimkeit

Founder & Managing Partner

Marco is a serial entrepreneur and strategic advisor in the digital advertising industry. As founder and former CEO of Yieldlab (Virtual Minds – acquired by ProSiebenSat.1 SE), he helped shape the European programmatic ecosystem and today advises media companies, platforms, and investors on strategy, product innovation, and M&A.

Full profile & expertiseLinkedIn

Ghanem Awn

Managing Partner

Ghanem is an expert in digital advertising and platform growth with over two decades of experience at the intersection of media and technology. Before polarisfactor, he served as COO of Yieldlab and played a key role in scaling it into one of Europe’s most successful SSP platforms, supporting broadcasters, publishers, and investors in AdTech strategy, go-to-market models, and partnerships.

Full profile & expertise

Market Signals from Polaris7.

Recent developments, M&A activity, and industry news tracked by our research platform polaris7.io.

All market signals
4 Nov 2026

Criteo Expands Performance CTV Tools Globally

French ad tech company Criteo announced the expansion of its performance connected TV (CTV) capabilities beyond the US, with launches planned in Brazil and Mexico by the end of 2025, and in the UK, France, Germany, Italy, Spain, Australia, Canada, and other unnamed markets in 2027. The tools leverage Criteo's commerce media data, including real-time deterministic signals from over $1 trillion in annual transactions, 740 million daily active users, and five billion SKUs, combined with a household graph to tie purchases to CTV impressions.

Read signal summaryvia VideoWeek
4 Nov 2026

Advertisers Seek Clarity on DoorDash-Instacart Deal Implications

DoorDash's planned $17 billion acquisition of Instacart, announced nearly a week ago, has media buyers questioning the impact on retail media costs, data integration, and measurement. While the deal is not expected to close until late 2027 or early 2028 and faces FTC antitrust review, advertisers are already considering the potential scale and data advantages of the combined delivery platforms.

Read signal summaryvia Digiday
View all market signal analyses →More research on polaris7.io

Articles & perspectives.

All articles

Let’s talk about your project.

Have a question about an upcoming transaction, your current ad stack, or a new monetization initiative? Feel free to reach out for a conversation.

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